Someone You Can Trust With Your Printing and Mailing!
Apr 6, 2015
FAQ - Can I provide my own mailing list?

Yes of course - Most customers do!

If You Provide Your Own List
We will need your mailing list in an computer file. We can handle almost any format, most customers prefer to provide the list in an Excel spreadsheet format. You can email it to us when you are ready.There is no extra charge for using your list, unless the list needs re-structuring or repairs to make it usable.

Special note - Any list that you provide to us will be kept completely confidential!



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Apr 5, 2015
EDDM (Every Door Direct Mail)

The EDDM program offered by the post office is a great value.

Mail to everyone in one or more postal carrier routes for less than 17 cents postage. This special program applies to FLAT size pieces.

It's the best advertising deal around. See some all inclusive prices at our website.




http://www.colorteconline.com/eddmQuote.php

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Apr 5, 2015
QR Code postage discount is back

Starting July 1, 2015, until the end of the year, USPS is offering a 2% postage discount.

The discount applies if the QR code links to a shopping site and the pieces are mailed at Standard rates.

Call Wayne Sr. at Colortec for more details at 856-767-0108







http://www.colorteconline.com/

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Apr 5, 2015
FAQ - If the mail pieces are already prepared can they be mailed at bulk rate?

The short answer is yes.  We do it all the time!

But in some rare cases the size, thickness or available space for the addressing may be a problem.

And if the pieces are already addressed,...  we will probably need to cover up the existing addresses and re-print the addresses on the piece,... this time in the proper order and with a full bar code and endorsement.

If you going to prepare your own mail piece,.... check with us BEFORE you start to avoid extra charges or extra postage.



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Apr 5, 2015
Tip - Let us check your mail piece design

Always have your mail house check over your design before printing.  The printing and construction of your mail piece, if not done right, can cost you plenty extra in postage or may not even be mailable. To qualify for postage discounts, your mail piece must be done right.

Let an expert review your mail piece BEFORE it's printed.



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Apr 4, 2015
Design - Special Restriction for Folded Letter Size Mail Pieces

Letter size folded self mailers may only be 10 1/2 inches wide.
(1 inch less than envelope or single card stock construction).



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Apr 4, 2015
Design - USPS Mail Piece Construction

POSTCARD
Only a single sheet of card stock.

LETTER
A singe sheet of card stock,
or envelope,
or folded or bound multible sheets of card or text stock.

FLAT
A singe sheet of card stock,
or envelope,
or folded or bound multible sheets of card or text stock.



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Apr 4, 2015
Design - USPS Mail Piece Thickness

POSTCARD
.007 inches (7 mils) minimum... up to .016 inches (16 mils) maximum.

LETTER
.009 inches (9 mils) minimum... up to 1/4 iinches maximum.

FLAT
.009 inches (9 mils) minimum... up to 3/4 iinches maximum.



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Apr 3, 2015
Design - USPS Mail Pieces Sizes

The post office defines three mail piece sizes (other than packages)

POSTCARD
3 1/2 by 5 inches minimum... up to 4 1/4 inches tall by 6 inches wide maximum

LETTER
3 1/2 by 5 inches minimum... up to 6 1/8 by 11 1/2 inches maximum.

FLAT
Any mail piece taller than 6 1/8 inches or wider than 11 1/2 inches... up to 12 inches tall by 15 inches wide maximum.



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Mar 16, 2015
FAQ - What kind of lists can be purchased?

Occupant lists include all addresses in a geographical area, usually defined by zip codes and carrier routes within the zip code.

Consumer list parameters include household income, home value, head of household age, age of home, etc. (many other parameters are available)

Business list parameters include geographical location (usually zip codes), business type (SIC codes),... many other parameters are available

The possiblities are virtually endless.  Call for details or questions.



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Jul 16, 2011
Non-Profit Postage Rates - How to qualify

Non-profits do not need their own postage permit.  Colortec can mail for non-profit organizations using our permit at non-profit rates, which are very low.  The Non-Profit however, must have an authorization number issued by the US Postal Service. If your organization does not already have an assigned authorization number, you need to apply to the US Postal Service using their form 3624.  Section 703 of the USPS DMM (Domestic Mail Manual), has all the details for applying.




http://pe.usps.com/text/dmm300/703.htm#wp1114977

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Jul 7, 2011
QR Codes are the latest and greatest

Works like a hyperlink on your mail piece!

Imagine a simple little scan from a mobile device and your prospect will land directly on one of your product or service webpages that you desire.






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Jul 6, 2011
Minimum mail pieces for postage discount

200 pieces to qualify for Standard Rate discounted postage.

500 pieces to qualify for “First Class” discounted postage.



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Jul 6, 2011
Postage Speical Discount if you use a QR Code in 2011

Get a 3% postage discount in July and August in 2011 on mailings that contain a QR code.






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Jul 5, 2011
HOW TO KEEP YOUR COMPANY NAME IN FRONT OF CUSTOMERS

Have you ever wondered what a potential customer does with your business card after you leave their office?  Most likely it goes into a drawer or file filled with lots of other business cards.

A very effective way of keeping your Company name in front of  new and potential customers, is to leave something behind that they can start using immediately.  You want to leave something behind that will stay at their fingertips for weeks and keep reminding them of you and what you can offer them.

Everyone uses note pads and leaving behind a note pads (or scratch pads) with your contact information imprinted is a great marketing tool.  Another version of a note pad is a THINGS TO DO pad.

At low cost, Colortec can design and print pads for you.

For more information,




http://www.colorteconline.com/

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Jul 4, 2011
TIPS FOR A SUCCESSFUL DIRECT MAIL MARKETING CAMPAIGN

Direct mail marketing is a tricky business.

If you don’t take the time to do it right, you are just throwing yourmoney into the trash. In today’s tough economic market, all businessesneed to spend money on advertising. Small businesses especially must be carefulhow they spend their advertising dollars. Not all companies can afford to hirean advertising agency for their marketing projects.

A great alternative is to deal directly with a Print and Mailhouse. If you don’t already have your marketing piece designed,then you should look for a mail house that “does it all” …design, list purchase, print and mail. They will make sure that your mail pieceis designed in the most economical way for printing and to take advantage ofthe greatest possible postage discounts. If you are not sure who your targetedaudience is, they can use their experience to help with a targeted listpurchase.

Once you have found the right company, they will take over your project andshould provide you with a hassle-free experience. Here are a few things tothink about before you start: The List: If you do not already have a mailinglist, you need to put some thought into exactly who are the people who mostlikely need or want what you have to offer. Also, do you want to target peopleclose to your business or are you looking to expand your clientele further fromyour business?

A mail house that deals with purchasing lists on a daily basis will have awealth of knowledge in this area and will save you time and money. Design:Colorful or unusual pictures command attention. If you have a business thatmight lend itself to a funny, amusing or cute design, these also work well.

One of the best responses our company got was from a small postcard with adrawing of a little girl in the rain with an umbrella playing in a puddle withthe words “I’ve been thinking….” and on the back ofthe card, “You should be our customer.” Then we listed thereasons why. People just loved the cute picture and message.

Also, remember if you are having someone other than the mail house designyour mail piece, make sure they talk to the mail house to be sure that yourpiece will conform to USPS specifications for discounted postage.

The Printed Piece:

Postcards have been proven to be extremely successful andthey are the most economical way to go.

The size of the postcard can be important. Bigger is better! A small 4x6card will not command as much attention as a 6x9 or 6x11 card and the postagecost is the same.

Fliers give you more space to get your message out. It isvery important that the front of the flier has a message that entices people toopen it.

Letters that are personalized give the recipient the ideathat you know they will be interested in what they have to offer. Do not forgetto put a message on the envelope that compels them to open the letter. Ipersonally am not in favor of sending personalized letters that tend to deceivepeople into believing that they are coming from a legal or government office.Also consider enclosing a note pad or magnet with your information in theenvelope. These items will remain with the recipient long after your letter ismisplaced or thrown away.

Your Message:

This is where many people get stumped. Your thinking should begin with,“What do I have to offer and why should the recipient want to contactme?”

Including a unique offer that is hard to resist with an expiration date is amust. You want people to act quickly.

If you are a family-run business, remember to mention this. Most people liketo do business with family-run businesses. If you have a website, be sure toencourage your audience to visit it.

Offer an incentive for them to visit your website and give you a contactemail address.

Timing:

Use common sense when scheduling your mail project. For example, if you sellholiday items, make sure your piece is in the mail 2 to 3 months before theholiday. If you own an adult dance studio, spring and summer would not be goodtiming for your mail campaign,. The end of the summer would be your ideal timeto get your message out. Allow Enough Time: Don’t think that you canwake up one morning and decide to get a great mail project with a greattargeted list done in one day. Some companies will promise this, but in realityany successful project takes some time. It is best if you start your project aminimum of 2 weeks before you want it in the mail.

A good design takes time and most likely the first one youstart with will not be the one that you finally choose. Keep in mind that youwill probably need to schedule more than one mailing to your list in order toget the desired results. Consider 3 or 4 mailing projects to the same list.Your mail piece may change from a postcard, to a letter or a flier, but yourbasic message will probably remain the same. In the meantime, the recipientshave now seen your company name and what you offer several times and willhopefully remember it.

Here’s hoping these tips will help make your next Direct MailMarketing experience a good one! Liz Farlow, Colortec Printing and Mailing.

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Jul 2, 2011
FAQ - Is cheaper if I use a local mail house?

Yes....

If for instance you are mailing to addresses in South New Jersey and a local mail house like Colortec delivers your mail to the South Jersey hub, you get an extra postage discount. The extra discount is about 4 cents per piece (about 15%). You save $200 on a 5,000 piece mailing... $400 on a 10,000 piece mailing, as so forth. This extra postage discount is also available if say you are mailing to addresses in Philadelphia and Colortec delivers your mail to the Philadelphia hub.



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Jul 1, 2011
FACT - Postage

...First Class bulk rate postage can be as low as 32 cents

...Size does matter! - a large 6x11 postcard costs the same in postage as a small 4x6 postcard.
 

Give Lori or Wayne a call at 856-767-0108, or visit our website for more info:


http://www.colorteconline.com/

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Mar 7, 2011
FACT - Discount Postage

We pre-sort your mail and the Post Office gives us a postage discount for doing some of their work!

Pre-sorting your mail the right way before delivery to the Post Office can yield big postage discounts.
Forget 49 cents each! How about 24 cents, or 17 cents each.  We can do that!

Give Lori or Wayne a call at 856-767-0108, or visit our website for more info:


http://www.colorteconline.com/

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May 13, 2010
EVERY MAIL PIECE NEEDS A GOOD PROOFREADER!

Make sure your mail piece or brochure conveys the exact message you want. If you ever wonder about the difference between its and it's or were and where, Rose Alice Hoerst is the person who can help. With more than 40 years of experience as a copy editor and proofreader, she will take what you have written and make sure you are saying what you THINK you're saying (they're not always the same). She works quickly and for a reasonable fee.

Call 609-859-2333 or email rahoerst@earthlink.net



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Apr 12, 2010
Market Your Business - Market Yourself

Studies show that in the first few minutes of meeting, people decide whether they want to do business with you.  With that in mind, it is not only important that you sell your services, but you also need to sell yourself.

Sara Canuso is an excellent speaker on this subject and I highly recommend you visit her website for a wealth of information. A successful employer understands that a company's professional image is inherently tied to the image of its employees. It is important to give serious consideration to others' perceptions of you and your company.

Sara Canuso is president of A Suitable Solution.  As an Image and Body Language specialist Sara empowers individuals to use image and body language to increase their success.

To find out more go to


http://www.asuitablesolution.com/

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Apr 7, 2010
FACT - Mailing Quantity and Design

Your only need 200 pieces of mail to qualify for discounted postage. You need 500 pieces of mail to qualify for discounted First Class postage. When mailing out a folded selfmailer, the open end should be at the top to save you money on postage. Give Lori or Wayne a call at 856-767-0108 or visit our website for more info.


http://www.colorteconline.com/

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